Tuesday, 16 March 2010

Target Audience (Age, Class and Self-Image)

A - Upper Middle Class Top management, bankers, lawyers, doctors and other proffesionals.
This certain bracket must be completely ruled out as for one, people with these kinds of jobs are probably far too busy and have little or no spare time to have time for video games. They must think about themselves, their career and their families first. Sadly, as their wages could promote the growth of income related to the game, nearly all people working under this class have to be ruled out as I can not focus on them, as MMORPG's take up a lot of time.

B - Middle Class Middle management, teachers, mant 'creatives' eg graphic designers etc.
This bracket can't be focused on, but using knowledge that many people working under this class have been known to spend free time on MMORPG's, we may be able to take into consideration possible contests for rewards both in-game and physical prizes such as cash prizes, T-Shirts and the like. These contests could consist of story-writing, art competitions and others.

C1 - Lower Middle Class Office supervisors, juniour managers, nurses, specialist clerical staff etc.
This class bracket must, alike Upper Middle Class, must be ruled out as these sorts of jobs may be far too important to stray the worker's away from.

C2 - Skilled Working Class Skilled workers, tradespersons (White Collar)
This class is quite possible to focus on, as skilled worker's may work for themselves and have quite a bit of free-time to use up playing videogames, but a small ammount on MMORPG's but they will be able to afford in-game extras more easily and may use the game to unwind for fun and casual enjoyment, but probably will not be focused on too seriously.

D - Working Class Semi-skilled and unskilled manual workers (blue collar)
These people may well be ruled out for the fact that most feel they need to work overtime just to afford extras in their life, which means they do not need videogames to distract them from this fact.

E - People At Lowest Level Of Income Unemployed, students, pensioners, casual workers
These are the types of people I must focus on, as unemployed people have plenty of time to play video games as they probably have nothing better to do if at a young age. Students have plenty of time between studying and classes to unwind while playing videogames, so these must be targetted by intergrating content for both younger and older generations. Pensioners are generally elderly people and are completely ruled out of focus. But casual workers seem to be the greatest target for my game, as they will probably work only to pay for the bare necessities in life and spend the rest on video games and video game content, especially as they have plenty of time for them.